By Angela Bickford
Originally a guest post on Living My Moment
Anyone who knows me well knows that I’m always involved in something. I don’t say no easily enough, and as my husband would tell it, I need to stop “trying to save the world in a day.” I have a passion for helping others and often give my expertise away for too little or even free.
And this is a problem.
Because I do too much. And you probably do too. Admit it…
Granted, I work from home, and as a freelancer, I’m always looking for my next project. I’ve been a teacher, a magazine editor, a marketing assistant, a national mentor, and more. I feel like I’ve done it all – and in fact, I have 5 business cards to prove it – one for each ‘job’.
So, when I started getting confused, I realized I needed to streamline my bio a little. Here’s how I came to that realization:
If I was confusing myself, I was undoubtedly confusing others and leaving them asking, “What exactly does she do again?”
5 business cards? Not only was that getting expensive, but it wasn’t manageable.
It was getting difficult to ask for referrals.
My calendar looked like a box of multi-colored paint threw up on it.
I had to keep telling customers, “Oh, I do that too.”
Not only could I not keep up with my multiple streams of income, but I was losing customers because I seemed unorganized, when in fact, I just offered a wider range of services. Here’s how I decided to deal with it…
I created a website under my name. You could do a splash page or other landing page too, I just chose a website because it fit my needs. I chose my name because it represented me in all ways, not just one component of what I do.
On the home page, I have the main way to get in touch with me under the contact us area – not every single way. I used my personal profiles except for Twitter. That’s because the main way that everyone knows me there is through my first business, always B designs, so I used that.
I added links to the businesses I own, and then put the freelance projects I’m involved with also, which also link to websites. This way, you can see what I’m involved with upfront.
For my additional pages, I created a very specific list of what I do and how I can help – and I listed everything, no matter which business or freelance project it associated with.
I also added a downloadable resume, portfolio, and testimonials. Giving you the full show here folks.
For your site, you could add or take out any of those elements, but the purpose of this website for me was to streamline the process of sharing who I am and what I do with others. One web address. Easy to remember. All the info they need. All in one place.
And, finally, one business card that says it all.